How Donna Fahandezh is Revolutionising the Skincare GameMeet Donna Fahandezh, the visionary behind Ice Glow - a skincare sensation that's taken the beauty world by storm. Within just a year of launching her business, the 25-year-old entrepreneur has transformed a fleeting idea into a six-figure empire, proving that innovation and resilience can spark remarkable success.
During the stillness of the COVID-19 lockdown, while most of us were seeking comfort in the familiar, Donna was busy redefining self-care. Inspired by a TikTok trend that showcased the benefits of facial icing—soothing redness, controlling blemishes, and sculpting the face—Donna saw potential where others saw a passing fad. But she didn't stop at simply following the trend; she set out to revolutionise it.
After experimenting with facial icing and creatively freezing her own concoctions, Donna realised that some areas fell short. “I was tired of making my own cryotherapy DIYs, from freezing spoons to creating ice moulds with milk or water, I knew it was time for a solution”. Recognising a gap in the market, Donna embarked on a journey to create the world’s first cryotherapy serum—a product that would seamlessly blend the science of skincare with the luxury of self-care.
Despite having no prior experience in skincare, Donna dove headfirst into this new venture. Over three years, she meticulously sourced the finest ingredients, rigorously tested her formula across Switzerland, Belgium, Korea, and China, and ultimately chose Australia as the perfect place to bring her vision to life. The result? Ice Glow, a serum that combines Niacinamide, Aloe Vera, Vitamin C, Liquorice Root, and Green Tea Extracts to brighten, hydrate, and firm the complexion.
“Filters are great, but great skin is better,” Donna affirms, embodying the ethos behind Ice Glow. And she didn’t just stop at creating an effective formula—she made it user-friendly. Simply pour the serum into its silicone mould, freeze for 4 hours, and glide the Ice Glow popsicle over your face and neck for a radiant, refreshed look.
But like any true entrepreneur, Donna faced her share of challenges. “Adaptability and resilience are key in facing the unexpected,” she reflects, underscoring the lessons learned along her journey. Her approach to authenticity—connecting with customers through honest, candid engagement—has been a cornerstone of her success. “Being real, vulnerable, and honest resonates with people. It’s about building genuine connections,” she explains.
This authenticity has paid off, amassing Donna tens of thousands of followers, millions of views, and a loyal community that swears by the luxurious experience Ice Glow provides. This organic marketing strategy serves as a blueprint for all businesses seeking growth. Without relying on a single paid advertisement, Donna’s captivating TikTok presence has propelled Ice Glow to remarkable success.
Without relying on a single paid advertisement, Donna’s captivating TikTok presence has propelled Ice Glow to remarkable success. From storytelling videos and vlogs of her day-to-day business operations, to showcases of product results and glowing customer reviews, Donna’s social media presence is a powerful and authentic billboard for Ice Glow, all driven by her genuine and captivating personality.
Looking ahead, Donna is set on solidifying Ice Glow’s position as a leader in the skincare industry, expanding her product line, and growing the brand internationally. But above all, she remains dedicated to the authenticity and integrity that set Ice Glow apart. “It’s about staying true to our vision and prioritising customer satisfaction,” she emphasises.
Donna’s journey is a testament to the power of authenticity in a world where facades often take precedence. “My parents taught me that nothing is too hard, and with determination, anything is possible,” she says, attributing her drive to the values instilled by her family. These principles have guided her through the trials of entrepreneurship, giving her the resilience to pursue her dreams, no matter the obstacles.
Reflecting on her journey, Donna often thinks back to the moment she took the leap of faith to start Ice Glow. “I would tell myself, ‘Donna, this is going to be bigger and better than you could ever dream…’”
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